A Digital Marketer’s Job

A Digital Marketer's Job

“You Want to be a What?!”

or, why digital content marketing and social media management is a valid career,

despite what your Grandmother thinks.

Our job title is often a tool people use to define us. We ask adults, “so, what do you do?” and children, “what do you want to be when you grow up?” And we make decisions about them, put them into boxes, based on their answers.

But as job titles become more niche, more unusual, or – in some cases – more ludicrous, it can be difficult to find the right box for people.

Some of the more ridiculous job titles appear because people become tired of being underestimated, some because recruiters are attempting to garner more interest, and some…well, just because.

The Daily Mail listed ten of its favourite job titles:

1) Five a Day Collection Operative – Fruit picker

2) Media Distribution Officer – Paper boy

3) Highway Environmental Hygienist – Road sweeper

4) Transparency Enhancement Facilitator – Window cleaner

5) Talent Delivery Specialist – Recruiter

6) Brand Champion – Sales assistant

7) Sanitation Engineer – Bin man

8) Education Centre Nourishment Consultant – Dinner lady

9) Public Waste Technician – Toilet cleaner

10) Mobile Sustenance Facilitator – Burger van worker

But none of these even come close to the BBC’s description of comic book genius Alan Moore as “Writer/Wizard/Mall Santa/Rasputin Impersonator.”

At least in the case of Moore, his job description gives us a really good idea of what it is that he does, and who he is. “Digital Content Manager” and “Social Media Professional” are not always that clear to people outside of web development or marketing. Thankfully, some of our multi-talented staff at Digital Cherry have put together a cut-out-and-keep guide for you to hand out to your family when they ask, “but what exactly does that mean? Do you just play on the internet all day?”

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